Sheryl Connelly, Ford’s in-house futurist, is working hard with executives to make sustainability an integral part of the business and wants to help carry the message to the outside world. More brands and activists are using “sustainability” to apply to a much larger set of issues beyond the environment. Connelly says one section of the public puts sustainability at the top of all their buying decisions. But the majority of buyers look at sustainability more specifically through the concept of ownership. “At Ford, we make sure our history is clear through annual sustainability report…and also talk about things we want to work on and areas where they need to finance.